The Impacts of Young Consumers’ Health Values on Functional Beverages Purchase Intentions
نویسندگان
چکیده
منابع مشابه
The Impacts of Electronic Word of Mouth in Social Media on Consumers` Purchase Intentions
The influence of Electronic Word of Mouth (eWOM) on consumers` purchase intentions has been known for a long time. However, eWOM has gained a new dimension with the advent of social media. Before this new phenomenon, people were able to talk with anonymous people on the Internet. Social media enable people to talk with friends and acquaintances, on the Internet. This new way of eWOM might be mo...
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ژورنال
عنوان ژورنال: International Journal of Environmental Research and Public Health
سال: 2020
ISSN: 1660-4601
DOI: 10.3390/ijerph17103479